Pitching Your Story to the Media

Pitching your story to the media is not hard but it requires you think through the pitch before picking up the phone.

Here are a few secrets to pitching a good story:

• Be concise. Tell them quickly what the facts are, why they are important and why their audience will find the story interesting.

• Have the key 'angle' worked out in advance. Reduce the point of the story to one sentence.

• Say something. Journalists are after news - give them something that is newsworthy.

• Describe possible pictures. A good photo op. will dramatically improve your chances of being included.

• Offer an 'exclusive'. If you need to do this to get them over the line make sure you honour your deal.

• Provide reasearch help. Provide facts and figures and assist putting them in touch with other people relevant to the story.

• Don't be disappointed There are so many factors that will decide whether you are accepted, many well beyond your control.